For Greater Customer Attraction
Why use Strategic Blogging?
Regular blogging can increase your business credibility, keep your website fresh, and attract leads… if written well.
Hubspot research found that businesses who blog as part of their overall content marketing get 67% more leads from their website than those who don’t.
Of course, a mix of content types (video, audio, infographic, text) also helps to interest time-poor, prospective customers.
Why is Blogging Important?
Part of a larger strategy
Blog post writing is usually part of a larger content marketing strategy that can help a business improve their search engine page results and click-throughs, and gain trust. This is called omni-channel marketing.
People stay longer on site
People trust blogs (over advertising), particularly when they are written in an in-depth and friendly style that suits readers.
Builds trust
Content writing also builds the trust of ready-to-buy prospects. Instead of shopping around for the lowest quote, an effort at being a helpful guide to the whole ‘issue / pain points’ and options around your business helps people get to know that you’re the real deal.
This aids in qualifying the prospect and increases the perceived value in your services.
Sharing and engaging
Social media sharing of these posts via a handy tool will aid reader engagement and increase follower numbers… results you can count.
How is Power of Words Different?
We’ve done it for ourselves. Writing related content over six years has assisted the JenniferLancaster.com.au site to rank organically in the top 3 on Google, consistently, for keywords around book publishing. Knowing what authors need has been the key.
Jennifer keeps her mind on the audience’s needs whenever writing website content or strategising.
She also pays heed to tone of voice and brand with a thought leadership blog.
With a focus on your overall marketing goals, our personal and informative style of blog writing is aimed to intrigue even your most cynical potential clients.
Jennifer will consult with the founder or MD before writing. We want to extract the real value and specific data from the business, not just write another dull article.
While keyword use is part of blogging, it’s better to focus on quality content and remember that conversion of visitors to customers is the goal… not attracting eyeballs only.
Typical Questions about Blog Writing Services
How Long Should we Outsource Blogging for?
Blogging is a long-term strategy to become a leader in a niche. So we recommend defined objectives and 3-month agreements.
With a focus on your overall marketing goals, our personal and informative style of blog writing is aimed to intrigue even your most cynical potential clients.
With our blog articles, we want to extract the real value and philosophies of the business, on a consistent basis.
Content writing: What is It?
This includes writing anything from articles for a corporate blog to newsletters for a website, or even creating videos from relevant concepts.
Our content writing is search engine optimised, interesting, well-edited, and fits the company’s style guide. For complete content management, it will also look visually appealing.
Experienced in: marketing strategy, website copywriting, SEO, and WordPress blogs.
Do Keywords play a big part?
Yes, it pays to do research into what type of intent the searcher has. Do enough people search for relevant keywords to your offering? Are they buyers? This is intent.
With experience in blog optimisation, the writer can easily research keywords. We use it to select descriptions, titles and headings that attract your targeted market segment.
That said, it’s better to focus on quality content and remember that conversion of visitors to customers is the goal… not attracting eyeballs only.
The Blog Writing Service Process
First we’ll have a quick chat to see what your goals are and if our service can supply the amount of content to deadline.
Usually we can give a ‘ballpark’ price over the phone. Let’s negotiate a regular content writing service that leaves you smiling.
Remember, this isn’t just writing that fills space, this is writing articles that deeply impress your intended client base.
After a deeper consultation and briefing to determine your goals and optimum number of posts, the blog writer will plan a simple content strategy for your audience.
Our briefing may help uncover your business’s hidden value — through interviews with you or your team member.
Sometimes we turn your external stakeholder interviews into interesting case studies as well.
We will combine this new knowledge with questions being asked on Google, in order to write optimised website content.
Client Revisions
After your initial review and any changes, we’ll proofread the post and let you review it again before approval.
Options:
- On a monthly retainer, we can upload it to your CMS website.
- We can also write the #hashtags and social post captions.
- We can also provide well-branded, stock-photo featured images to go with each post. These are paid for.
Typical Costs of Content Writing Services
2 Blog Posts, Image, Social Snippets…. Affordable content creation is our aim.
4 Blog Posts, Image, Social Snippets, Meta-Tags … This is from $500 per month.
Add on social media content snippets and a message writing service for a nominal amount, e.g. $150.