A Content Marketing Strategy is a plan which details the types of content, the number of articles/videos, and general social media strategy your business will need to implement over the coming months.
This will identify any problems along your customer marketing journey, what kinds of content (or social proof) can fix this, what we think will resonate with your target market, and elements to create credibility.
To dig deep, our Content Strategy will guide your organisation in these elements:
- Clarify your message to your ideal client – on your website and in other media
- What story are you telling in all of your channels? Is that authentic to you?
- Is there a marketing funnel (or automated system) to warm up customers and save you time?
- Which content should you serve at different times of the client journey? (i.e. awareness content, gathering info, decision-making)