Writing Portfolio
Solar Company SEO Copywriting
Copywriting for Solar Xpress For these Solar system installers, Power of Words was tasked with an optimised copy makeover! Our Approach A reputable local solar panel provider with 33 years experience were getting their website designed by BizzDesign and needed some specific and optimised copy written. We did specific keyword research, looked at competitor sites, […]
Sales Letters for Consultants
Using copywriting principles, I completely revised a sales letter for a manufacturers’ consultant called Operations Go. 2011. For a local MP candidate, I edited an open letter to the Premier of Queensland. 2013. Open letter to Premier Campbell Newman – GP Superclinic V3 I wrote a letter of introduction for a new cosmetics party […]
Blogging for Marketing Agency
Blog writing: Cloud Marketing Services After writing all the website copy for an inbound marketing specialist, Cloud Marketing Services, Power of Words also wrote five 500-word to 650-word articles on digital marketing. Marketing Blog Titlesfor B2B Hootsuite’s New Features for Streamlined Facebooking How to Use Email Marketing to Nurture your Leads and Customers Is the […]
Red Blog
For 3 years, I blogged about small business marketing, copywriting, and tools on Red Planet Design Blog. There I wrote 95 optimised blog posts, which contributed to being found in local area website designer searches. And it made the studio look intelligent..! Some of our hot Blog titles included: Why You Must Make a Call to […]
7 Questions about Websites Report
Two Pieces to Promote a Web Designer’s Services Lead Magnet Writing The 7 Questions a Niche Entrepreneur Must Ask (click to load) — is a special report written to explain Red Planet Design services (2013). We designed it for email opt-in but instead used it on Slideshare and Facebook to promote the business. Copywriting of […]
Advertorial: Arrow Caravans
Freelance copywriting for an advertising agency, I wrote this long advertorial for Arrow Caravans, a local supplier and repairer of caravans and RVs. It appeared in the Courier-Mail newspaper in living colour (2013). Advertorial 60th Anniversary Sale (Download earlier Word version). I also wrote a long press release on behalf of John Thatcher agency two […]
Website Copywriting for Roofing company
Do you get excited by roof restoration? No? Well, my job was to write some enticing website copy — with desired keywords — for KWR Roofing in Brisbane. (Worked via the web designer). Working with what I knew from having a leaky roof, the copy flowed naturally from the quality service and ethical values that […]
Copy Editing of Horticultural Services Website
Copy editing work, including cutting the chaff, meta title writing, keyword research and natural insertion of keywords. The Plant Management Company offers plant and turf maintenance for many types of clients and so they wanted many pages of content. I proceeded to edit and help refine the pages. Project coordinated through Creative Intersection. 2011. […]
Yoga Handbook – publishing support
. . . . Prenatal Yoga Handbook Copy editing and Typesetting Typesetting and Book Editing A super tricky project for a Prenatal Yoga trainer and midwifery expert, involving: copy editing typesetting in InDesign (from Word/Pages) 81 image insertions blurb editing and proofreading making ePub, and self-publishing coaching. Client FeedbackGabrielle Earls “I have just received […]
Heritage Drive Brochure Writing
Penrith Valley Heritage Drive is a series of 27 stops along a historic route. Penrith City Council needed a writer to edit, fact check and fill out the details for each fact sheet. This involved on-site and historical research. They chose Jennifer (nee Gibbons) due to her competency producing a OHS training guide for the […]