Lead magnets (reports) / website copywriting
Date: 2012.
Client: Tony Lee Accountants
Services: Copywriting of long subscriber report (10 pages).
5 Secrets to Slash Your Tax Bill report (PDF)
From the compilation of competitive materials and interview, co-operatively we developed an angle for this consumer report. The lead magnet is 10 pages long, including the background and aim of this accountant.
The emphasis was on asset protection, as well as important tax tips for property owners or businesspeople.
All copyright is retained by the client, Tony Lee Accountants.