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How to Publish a Book

It's not as difficult as it once was to self-publish your own book (or ebook).  First off, decide how much work you want to take on before getting all excited. You may think writing is the main thing, yet editing, production, and marketing a book is equally time-intensive and important. Writing As a mentor/writing coach, I can even help you with the writing part by giving you pointers in a Skype session every month as you write. Along with a timeline co-created, this will keep you on track towards your goal. At Key Person of Influence they promote writing a book in 30 days (high sweat!). At Power of Words, we suggest a three month or six month schedule, fit around your work...

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Shortcuts to Content Marketing

shortcuts content marketing

Over the past six weeks, I’ve been learning different ways to improve business. Not just mine, but every client business that I help as well. I went to the business improvement conference ‘52 Ways’ put on by Business Blueprint. Dale talked a lot about systems and clever online apps, i.e. shortcuts to success. Apps for creating great content are helpful time-savers and shortcuts also keep the cost of content creation down, if we are judicious. Yet you don’t want to be shortcutting your way to low quality and inconsistency. Those posting inconsistently and offshoring a lot of content creation/writing will find that the outcome of content marketing is poor… Indeed, according to Content Marketing Institute, the professional B2B marketers feeling...

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Make Your Words Come Alive… Copywriter Confessions

copywriter confessions and tips

Copywriter confession #1.   I confess I have written thousands and thousands of uncaring words:  words that persuade; words that strive to create authority, words that lure the reader into a promotion. Then again, I have also written words that stemmed from the heart. These words are on my personal blog. Often I only post once I have learned a particular thing. Other smaller updates on Facebook or LinkedIn are top-of-mind and are intended to help or guide. But I also read other people’s marketing copy. Much of it is familiar. Copywriter confession #2.   I confess I was tempted to re-write the formulaic copy of another copywriter many times, but I stopped and re-read the USP (unique selling proposition) until my...

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Handbook publishing support

handbook publishing support

Recently we completed editing and typesetting of a Prenatal Yoga Handbook, mainly for yoga teachers. It contained over 81 hand-drawn illustrations that needed to be re-saved as smaller, grayscale format and inserted -- as per the requirements of print on demand. Handbook publishing support is just part of what we do. Regarding the final result, it was superbly finished and the tables came out nicely. The cover designed by Heather of Art & Design Studios was colourful and the whole thing stood out. What Type of Books/Handbooks Can You Make? Handbooks for teachers are just one of many types of books you can get made with Print on Demand. Print on Demand books can be paperback (perfect bound usually) or...

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Why Book Design is a Specialist Field

book design specialist

Here we are talking about indie book publishing and book design. By your fourth book, using templates and/or preformed styles, you might be at the stage where you can typeset your own book beautifully. But DIY design your first book and you could end up with a very non-standard looking book indeed. For instance, the leading (line spacing) may be too tight to read comfortably. Too many questions may come up, like: what is the correct page margin? How do I line up the text bottoms? How do I achieve a consistent look? Granted, for fiction you could probably get away with using Microsoft Word... if you make it a standard book size with correct margins for the chosen printer or print-on-demand host. Sizing… There are plenty of rules....

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Create an Author Website… without a Migraine

author website design and creation

When you’ve already expended two to four grand to edit, produce and promote your book, the realisation that you need an author website to promote it online might bring up these two questions: 1.  Do I create a book website or an author website? 2.  How do I get a good result without busting my bank account? There are a few more things to consider as well, so let’s open this can of worms now.  You need to know how to upload new books, social share, and post articles and media mentions. Naturally the best option to do this is with WordPress, but there is another option below. You’ll need to realise that free isn’t without cost, and the choice...

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Marketing Planning for Consultants

content marketing

Have you ever done the revealing process of compiling a Marketing Plan?  If you do, you'll discover what a difference it can make to your consulting business's vision, plan, and future marketing strategy. (Get a Marketing Planning Template below). People often overlook the most simple and helpful things in their rush to 'get on with it' and bring in some leads. If you're presently stuck with poor website conversion, lost leads (due to wrong market fit), or dismal numbers from advertising, then going back to the planning and targeting stage is going to help you immensely. The Government's 'My Business' tools are handy—and the best part is, they’re free.  If you haven't done a marketing plan or schedule yet, then take...

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Book Review – Everyday Ways to Win in Office Life

Office life ebook

Some of us have worked in offices, others are stuck in one right now, trying to deal with the unwritten rules and weird personas all around us. If this is you and you have some time to read on the commute, I think you'll have a laugh at Everyday Ways to Win in Office Life. As I recall my corporate office jobs (thanks ResMed), I find myself nodding my head and smiling to the witty observations the author makes. There are helpful parts as well, such as how to deal with certain 'manager types' in typical offices. When you've had a really bad day because a senior manager has swooped down to give you a project with a yesterday deadline, because apparently they told you about...

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Book Promotion with PromoCave

Earlier on, we talked about how authors need to get book listings, like on BookLife (post here). Today's discovery is Promocave, which not only lets you list and promote your book for free, it also helps us authors with a webinar about Amazon SEO (1 hr 36 m), among other training topics. Author Jorge Olsen gives a new insight into keywords, categories, and how Amazon advertises on behalf of authors. You can also advertise inside Amazon, but here we focus on free avenues. Jorge doesn't mention this, but don't forget the Amazon rule: you cannot use a particular 'keyword' when you have that word in your title or subtitle. (More about Amazon Keywords and Categories on our blog). Promocave, with its 150,000 authors, also has a discussion forum...

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Rank on Amazon – Keywords, Categories

amazon rankings

Over the holiday season, I was researching how to rank on Amazon for clients' books and my own books. I have discovered things you can do with keywords, categories, and even the annual program Amazon Advantage to improve rankings. That said, Amazon isn't everything and every avenue. In fact, it's just a start. I found this very useful but long excerpt, How to Use Categories to Drive Book Sales. Basically, we can elect to choose the two most specific, in demand yet less competitive categories -- books with similar content to ours. Here is a little more about why you want the Kindle Best-Seller ranking and how to get it. Choosing Keywords Self-Publishers can also select 7 Keywords that relate to their book's...

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Content Writer or Copywriter – What’s the Difference?

When people want to get content written for their website, they believe they want a content writer. But starting with the word content is deceptive. Content could be blog news, media releases, free reports/guides, PDF brochures, or it could just mean the main website pages. More than just what the writing is, the difference is focus. A copywriter writes with the sole point of attracting, interesting, stirring a desire and creating action from their words. While the verbiage has to be lively and grammatically OK, it's more important to be relevant to the reader's desires than it is to be formal and use superior English grammar. A content writer is looking to fill a brief of writing news, blog posts, supporting content, and usually...

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