B2B Research Shows Buyers are Making Decisions Earlier than Ever
Most B2B marketers have long been trained to chase Marketing Qualified Leads (MQLs), run nurture sequences, and wait patiently for […]
5 Fairly Easy Steps to Accomplishing any Marketing Goal
There are a set number of hours in the week, and you’ve got maybe 186 hours of waking time a
Fight the Email Attrition by Segmenting Your List
Tired of high unsubscribe rates on your email list? It might not be your fault — or your content. Instead,
Learning to Think Like a Customer: Selling Tips for Success
One of the most common mistakes business managers make is creating all their marketing based on personal opinions and perceptions.
Aligning Words and Images for Effective Communication
The Importance of Consistency in Messaging In the realm of digital marketing, consistency in messaging is key. What I
6 Key Steps Essential to the Success of any Email Marketing Program
Want to know how to nurture new prospects with an Email Marketing program? Here are the 6 key steps essential
3 Ways to Sail Through a Recession or Downturn
A winning entrepreneur is always looking for ways to pivot her business. She believes in her organisation’s purpose and trusts that
Business Marketing, Marketing with Content
Why don’t people read my posts anymore?
Sometimes, as a marketing blogger, you feel like you’re writing for bots and not for people. It’s tough to make
How to Write an Irresistible Lead Magnet or White Paper
Two Articles: If you’re in Consumer sales, read “How to Write an Irresistible Lead Magnet”. If you’re in B2B, “How
The Race is On: It’s Copywriters versus AI Language Apps
The focus on AI as a tool to help us write better sales copy has been growing. In fact, there