Why is the Power of Words important?
More than 20 years ago I found out that some words have more powerful emotional resonance than others. These ‘power words’ […]
Sales Conversion Principles
Understanding sales conversion principles is a necessity in any profitable business. This is because if you understand which types of
Promote your Service with Five Easy Ideas
Many small business managers are wasting fruitless energy pursuing mass marketing tactics — aiming to blanket their local area. In addition to
Three Types of Content to Reach Your Audience
When you are building up a reader platform, seriously consider creating and giving content and ebooks away. These will help
New Ideas to Promote a Service via Ebooks
Do you want to promote a coaching or consulting service? Do you do guest talks, hold workshops, etc? Then there is no