3 Reasons to Target Niche Markets in Small Business
Do you have an identifiable target population with similar interests and needs? Is the market large enough to support your […]
Why Advertising is not the Answer
Here I explain why, after trying scattershot advertising and promotion to all, I decided on thought leadership content marketing. Besides doing SEO and blogging, explaining the value first certainly made our marketing results a lot more effective. I’m still blogging today, 7 years later.
Blanket advertising is not the answer to your business prayers–but can be used if well-targeted to the right niche.
Starting a Freelance Business is Not All Passion
Do you have a lot of passion to start and run a freelance business? Put that passion aside for a
Creating influence with Video!
This week, let’s delve into the advantages of creating video promotions for a channel. Whether it’s video trailers for books,
Case Study: Taking a Dud Website to a Lead Generating Machine
Today I’ll talk about taking a website that’s a branding eyesore or a postcard, in short a dud, to being:
How to Market a Business in Professional Services
My oracle suggested that 110 Australians monthly want to know “how to market a business”. So I thought I’d outline
Integrated Marketing Strategy
When you have an integrated marketing strategy, you can drive your online marketing program with confidence. That means planning on
10 Creative Service Marketing Ideas
Everyone in marketing is talking about customers, growth hacks, and selling more products. But if you’re a small service business,
The Introvert’s Guide to Content Marketing
In this golden age of the personal publisher, introverts must play to their strengths within content marketing. If you’ve ever
Stop those Money Leaks!
There are many, many things that cause money leaks in your financial affairs. Uncover some of the hidden things that