Case Study: Taking a Dud Website to a Lead Generating Machine
Today I’ll talk about taking a website that’s a branding eyesore or a postcard, in short a dud, to being: […]
Marketing with Content
How to Market a Business in Professional Services
My oracle suggested that 110 Australians monthly want to know “how to market a business”. So I thought I’d outline
Integrated Marketing Strategy
When you have an integrated marketing strategy, you can drive your online marketing program with confidence. That means planning on
10 Creative Service Marketing Ideas
Everyone in marketing is talking about customers, growth hacks, and selling more products. But if you’re a small service business,
The Introvert’s Guide to Content Marketing
In this golden age of the personal publisher, introverts must play to their strengths within content marketing. If you’ve ever
Stop those Money Leaks!
There are many, many things that cause money leaks in your financial affairs. Uncover some of the hidden things that
Shortcuts to Content Marketing
Over the past six weeks, I’ve been learning different ways to improve business and content marketing. Not just mine, but
Make Your Words Come Alive… Copywriter Confessions
Copywriter confession #1. I confess I have written thousands and thousands of uncaring words: words that persuade; words that
Handbook publishing support
Recently we completed editing and typesetting of a Prenatal Yoga Handbook, mainly for yoga teachers. It contained over 81 hand-drawn
Marketing Planning for Consultants
Have you ever done the revealing process of compiling a Marketing Plan? If you do, you’ll discover what a difference