When people want to get content written for their website, they believe they want a content writer. But starting with the word content is deceptive. Content could be blog news, media releases, free reports/guides, PDF brochures, or it could just mean the main website pages. More than just what the writing is, the difference is focus. […]
More than 20 years ago I found out that some words have more powerful emotional resonance than others. These ‘power words’ are often used by copywriters — usually in headlines — to induce a subconscious reaction. Copywriting is any writing that persuades or influences. I wanted to use powerful words in client sales copy and other writing, and so, Power of […]
Understanding sales conversion principles is a necessity in any profitable business. This is because if you understand which types of media and messages get a good response, you can focus more on these and save by culling the non-performing avenues. Plus, once you get beyond a simple solo operation, tracking all print ad responses, social […]
Many small business managers are wasting fruitless energy pursuing mass marketing tactics — aiming to blanket their local area. In addition to email newsletters without the hard sell, there are plenty of other ways to promote yourself and your services to a more interested audience. 1. Publicity in the local newspaper, if you are new in town, have […]
When you are building up a reader platform, seriously consider creating and giving content and ebooks away. These will help sell both “you” (your services or overall brand) and your current book. It’s Content Marketing 101. And it comes across far better than shouting “here’s my book — do you wanna buy it?” So, what are […]
Do you want to promote a coaching or consulting service? Do you do guest talks, hold workshops, etc? Then there is no better way to broaden your service awareness and extend your intellectual property than with an eBook. An eBook, when done in a strategic way, can cement your authority in a niche. For instance, I have a client who is […]