problemchild, Author at Power of Words

6 Key Steps Essential to the Success of any Email Marketing Program

Want to know how to nurture new prospects with an Email Marketing program? Here are the 6 key steps essential […]

A winning entrepreneur is always looking for ways to pivot her business. She believes in her organisation’s purpose and trusts that

Sometimes, as a marketing blogger, you feel like you’re writing for bots and not for people. It’s tough to make

Two Articles: If you’re in Consumer sales, read “How to Write an Irresistible Lead Magnet”. If you’re in B2B, “How

The focus on AI as a tool to help us write better sales copy has been growing. In fact, there

Well, I have been writing my blog (and others’ blogs) for at least ten years, so I thought, why not

January 4, 2023 / Business Marketing

Business-minded people are eager to make annual purchases, even those that simply free time, like accounting services, financial analysis of

What are the Top Goals of Content Marketers? Among B2B content marketing respondents, 91 percent stated that creating brand awareness

Part of my marketing role is to look at follow-up problems. When you’re busy, instigating proper follow-up marketing is often

After 12 years of researching into self-publishing, I believe that selling evergreen books is the best path for subject matter