Business-minded people are eager to make annual purchases, even those that simply free time, like accounting services, financial analysis of our situation, email marketing setup, etc. Even with these humdrum services, it’s not about “I need this”. People rarely buy what they need… they buy because they want to experience the feeling that comes with […]
What are the Top Goals of Content Marketers? Among B2B content marketing respondents, 91 percent stated that creating brand awareness was one of the goals they were pursuing with their content marketing activities. Building loyalty among existing customers was a target for 44 percent of respondents. (Statista). At first glance, Content Marketing seems to be […]
Part of my marketing role is to look at follow-up problems. When you’re busy, instigating proper follow-up marketing is often overlooked, unless you have a sales team. Many articles draw you into the lure of “sexier” marketing tactics and new ways to approach social media. Meanwhile that person who emailed you recently ‘just wondering’ about […]
After 12 years of researching into self-publishing, I believe that selling evergreen books is the best path for subject matter experts to make money from their knowledge/experience. If you speak regularly, or you’re a teacher, or you have a huge social media presence (talking thousands here), then you might consider selling books or courses directly […]
A great way to get high-reputation backlinks to your site and publicity in solid Australian media is to write newsworthy articles. Soon, I’ll explain how the magic happens. In journalism at Uni, we learned that every story must be: Timely – the right time for the story to run Newsworthy – important for readers of […]
Start your freelancing life the right way by learning more about mindset and branding.
Do you have an identifiable target population with similar interests and needs? Is the market large enough to support your business? Has your business offerings got natural attractiveness to this market, or can your products, services, and business identity be TAILORED to address that market’s particular needs? Is the target market currently underserved? Marketing. […]
Here I explain why, after trying scattershot advertising and promotion to all, I decided on thought leadership content marketing. Besides doing SEO and blogging, explaining the value first certainly made our marketing results a lot more effective. I’m still blogging today, 7 years later.
Blanket advertising is not the answer to your business prayers–but can be used if well-targeted to the right niche.
Do you have a lot of passion to start and run a freelance business? Put that passion aside for a minute… as it can easily get in the way of success. Our how to start a freelance business – in Australia book will show you how tending to areas like budgeting, positioning, and writing useful content will […]
This week, let’s delve into the advantages of creating video promotions for a channel. Whether it’s video trailers for books, short promos for a business, or video marketing for an online course, videos can be a great canvas for expressing ideas visually. Good ones will interest new readers and great ones might prompt a click […]