Author name: problemchild

Jennifer Lancaster writes website copy, email copy and articles. Being a specialist, she also edits topical non-fiction books.

Advertising is not the answer - book images
Marketing with Content

Why Advertising is not the Answer

Here I explain why, after trying scattershot advertising and promotion to all, I decided on thought leadership content marketing. Besides doing SEO and blogging, explaining the value first certainly made our marketing results a lot more effective. I’m still blogging today, 7 years later.

Blanket advertising is not the answer to your business prayers–but can be used if well-targeted to the right niche.

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