Fixing Follow-up Problems
Part of my marketing role is to look at follow-up problems. When you’re busy, instigating proper follow-up marketing is often […]
Publishing Books or Courses
Selling Evergreen Books and Get ROI
After 12 years of researching into self-publishing, I believe that selling evergreen books is the best path for subject matter
Writing Newsworthy Articles for Rankings and PR
A great way to get high-reputation backlinks to your site and publicity in solid Australian media is to write newsworthy
Start a Freelancing Life
Start your freelancing life the right way by learning more about mindset and branding.
3 Reasons to Target Niche Markets in Small Business
Do you have an identifiable target population with similar interests and needs? Is the market large enough to support your
Why Advertising is not the Answer
Here I explain why, after trying scattershot advertising and promotion to all, I decided on thought leadership content marketing. Besides doing SEO and blogging, explaining the value first certainly made our marketing results a lot more effective. I’m still blogging today, 7 years later.
Blanket advertising is not the answer to your business prayers–but can be used if well-targeted to the right niche.
Starting a Freelance Business is Not All Passion
Do you have a lot of passion to start and run a freelance business? Put that passion aside for a
Creating influence with Video!
This week, let’s delve into the advantages of creating video promotions for a channel. Whether it’s video trailers for books,
Case Study: Taking a Dud Website to a Lead Generating Machine
Today I’ll talk about taking a website that’s a branding eyesore or a postcard, in short a dud, to being:
Stop those Money Leaks!
There are many, many things that cause money leaks in your financial affairs. Uncover some of the hidden things that