How to Avoid the 12 Most Common Mistakes New Entrepreneurs Make
As business coaches will attest, many people who start their own business do not realise how much work will be […]
How to Market a Business in Professional Services
My oracle suggested that 110 Australians monthly want to know “how to market a business”. So I thought I’d outline
Integrated Marketing Strategy
When you have an integrated marketing strategy, you can drive your online marketing program with confidence. That means planning on
10 Creative Service Marketing Ideas
Everyone in marketing is talking about customers, growth hacks, and selling more products. But if you’re a small service business,
The Introvert’s Guide to Content Marketing
In this golden age of the personal publisher, introverts must play to their strengths within content marketing. If you’ve ever
Make Your Words Come Alive… Copywriter Confessions
Copywriter confession #1. I confess I have written thousands and thousands of uncaring words: words that persuade; words that
Book Review – Everyday Ways to Win in Office Life
Some of us have worked in offices, others are stuck in one right now, trying to deal with the unwritten
Marketing with Content
Book Promotion with PromoCave
Earlier on, we talked about how authors need to get book listings, like on BookLife (post here). Today’s discovery is Promocave, which
Rank on Amazon – Keywords, Categories
Over the holiday season, I was researching how to rank on Amazon for clients’ books and my own books. I have
Marketing with Content
Content Writer or Copywriter – What’s the Difference?
When people want to get content written for their website, they believe they want a content writer. But starting with