Well, I have been writing my blog (and others’ blogs) for at least ten years, so I thought, why not find out how many affordable blog writers there are in greater Brisbane? Turns out, there aren’t many. AirTasker has compiled a ‘Top 10 Best Blog Writers’ page and is saying that these writers are ‘great’, […]
What are the Top Goals of Content Marketers? Among B2B content marketing respondents, 91 percent stated that creating brand awareness was one of the goals they were pursuing with their content marketing activities. Building loyalty among existing customers was a target for 44 percent of respondents. (Statista). At first glance, Content Marketing seems to be […]
Part of my marketing role is to look at follow-up problems. When you’re busy, instigating proper follow-up marketing is often overlooked, unless you have a sales team. Many articles draw you into the lure of “sexier” marketing tactics and new ways to approach social media. Meanwhile that person who emailed you recently ‘just wondering’ about […]
This week, let’s delve into the advantages of creating video promotions for a channel. Whether it’s video trailers for books, short promos for a business, or video marketing for an online course, videos can be a great canvas for expressing ideas visually. Good ones will interest new readers and great ones might prompt a click […]
Today I’ll talk about taking a website that’s a branding eyesore or a postcard, in short a dud, to being: a Lead-Generating Machine! That’s leads, as in prospects… not lead as in metal. After many years of researching and working on website copy and content, I finally created a webinar with a live website case […]
In this golden age of the personal publisher, introverts must play to their strengths within content marketing. If you’ve ever read the book ‘Quiet: the power of introverts in a world that can’t stop talking’, then you’ll understand exactly what I’m saying. We introverts need to speak up, but in our own quiet way. Are you […]
Over the past six weeks, I’ve been learning different ways to improve business. Not just mine, but every client business that I help as well. I went to the business improvement conference ‘52 Ways’ put on by Business Blueprint. Dale talked a lot about systems and clever online apps, i.e. shortcuts to success. Apps for […]
When you are building up a reader platform, seriously consider creating and giving content and ebooks away. These will help sell both “you” (your services or overall brand) and your current book. It’s Content Marketing 101. And it comes across far better than shouting “here’s my book — do you wanna buy it?” So, what are […]