Shortcuts to Content Marketing
Over the past six weeks, I’ve been learning different ways to improve business and content marketing. Not just mine, but […]
Make Your Words Come Alive… Copywriter Confessions
Copywriter confession #1. I confess I have written thousands and thousands of uncaring words: words that persuade; words that
Handbook publishing support
Recently we completed editing and typesetting of a Prenatal Yoga Handbook, mainly for yoga teachers. It contained over 81 hand-drawn
Marketing Planning for Consultants
Have you ever done the revealing process of compiling a Marketing Plan? If you do, you’ll discover what a difference
Book Review – Everyday Ways to Win in Office Life
Some of us have worked in offices, others are stuck in one right now, trying to deal with the unwritten
Marketing with Content
Book Promotion with PromoCave
Earlier on, we talked about how authors need to get book listings, like on BookLife (post here). Today’s discovery is Promocave, which
Rank on Amazon – Keywords, Categories
Over the holiday season, I was researching how to rank on Amazon for clients’ books and my own books. I have
Marketing with Content
Content Writer or Copywriter – What’s the Difference?
When people want to get content written for their website, they believe they want a content writer. But starting with
Why is the Power of Words important?
More than 20 years ago I found out that some words have more powerful emotional resonance than others. These ‘power words’
Sales Conversion Principles
Understanding sales conversion principles is a necessity in any profitable business. This is because if you understand which types of